Fun launch for Tetley’s first lager

Stephen Chapman's picture
by Stephen Chapman

Fun, has completed a year-long project to launch the first lager in Tetley’s 199 year history.

The Leeds-based creative agency worked alongside the in-house marketing team at Carlsberg Marston’s Brewing Company.

“This is the largest project we have done here at Fun Agency and confirms that big global brands see the value and creative expertise in smaller, independent agencies such as Fun,” said Fun’s Paul Alexander.

Research, naming and strategic brand design all fed into the creation of multi-format packaging, on & off trade materials plus creative campaign work.

“Delivering this project through various lockdowns and restrictions added extra challenges and to finally see the product on shelf is such a great achievement, a proper decent job’,” added Fun’s Sarah Jarman Alexander.

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