Watch: Kevin the Carrot returns in teaser for Aldi's Christmas campaign

David Prior's picture
by David Prior

Kevin the Carrot is back in a teaser for Aldi's Christmas campaign, which has once again been created by McCann UK.

The supermarket has kicked off its Christmas campaign with the 40-second advert which takes its inspiration from 1980s classic movie Top Gun.

Kevin the Carrot is seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey, and shows off some fancy flying before enountering Father Christmas high above a snowy mountain range.

But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight and is seen spiralling to earth in flames. A hashtag #WhereIsKevin appears on-screen.

Watch the teaser here

It's the fifth year that Kevin the Carrot has featured in Aldi’s Christmas campaign.

Last year, Kevin found himself up against Russell Sprout and his Brummy gang of ‘Leafy Blinders’.

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