Rugby League World Cup signs largest sponsorship deal in its history

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by Stephen Chapman

The Rugby League World Cup 2021 (RLWC2021) has signed online car retailer, Cazoo, as its principal sponsor.

While it wouldn’t be drawn on the exact details of the deal, the Manchester-based organisation said it was worth “seven figures”:

“Rugby League World Cup 2021 is about being bold and brave and setting firsts for the tournament. This is the largest sponsorship deal in Rugby League World Cup history and we are grateful for the trust Cazoo have shown in the tournament,” said Jonathan Neill, RLWC2021 Commercial Director.

“RLWC2021 and Cazoo share many of the same principles and values, both have a clear ethical purpose, and we will work together to continue to be trailblazing and positively disruptive over the next 12 months.”

2021 will be the first time that the Men’s, Women’s and Wheelchair competitions will be staged together across 21 venues in the UK.

All 61 matches will be shown live on the BBC.

“This is a very significant moment for the tournament and Cazoo’s sponsorship further supports our excitement and confidence in delivering the best Rugby League World Cup ever,” added Jon Dutton, RLWC2021 Chief Executive.

“It is an indication of the status we are building at RLWC2021, the biggest sporting event exclusively staged in England next year, that Cazoo have chosen us to continue to help them deliver against their brand and business objectives.”

Alex Chesterman OBE, Founder & CEO of Cazoo, said: 

“We are delighted to sponsor the Rugby League World Cup 2021, one of the biggest sporting events taking place in England next year. This partnership will continue to drive our brand awareness as we make Cazoo a household name. We’re excited to engage with the loyal Rugby League fan base and provide them with the UK’s best possible car buying experience.”

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