McCann produces “real-life” Christmas campaign for Matalan

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by Stephen Chapman

Fresh from releasing the latest in Kevin the Carrot’s festive adventures, McCann Manchester has revealed its new Christmas campaign for Matalan.

Based around its Real Life Ready brand concept, it features the usual festive activities, but with a virtual nod to the “new normal”.

“Christmas this year will be like no other Christmas we have experienced in our lives, but here at Matalan, we celebrate real people, real lives and the real challenges that come with life,” explained Steve Johnson, Executive Chairman at Matalan.

“We wanted our Christmas 2020 tv ad to represent these unprecedented times, whilst injecting that much needed British humour that has helped carry us through this year.”

The campaign will run up until the 25th December online, across social channels, print and press.