Heartwarming Very.co.uk campaign focuses on "amazing" Christmas moments

David Prior's picture
by David Prior

Very.co.uk, part of Merseyside-based The Very Group, has unveiled a heart-warming Christmas campaign that eschews the clichéd portrayal of Christmas Day.

It's the online retailer's first festive creative by Grey London and uses the idea that Christmas is about the build-up, not just December 25th itself.

Soundtracked by T Rex's Hot Love, the spot sees mum Jodie list all her favourite festive moments, like attempting to fit an oversized tree into the living room.

It ends: “Christmas is full of amazing moments. Christmas is this Very moment."

The 90-second ad launched on Sunday night during ITV’s Pride of Britain and will be supported by out-of-home, print and online activity. A 60-second version and shorter formats will also run throughout November and December. 

It was directed by Gary Freedman through Independent Films. Pace, which is part of Vizeum, handled media planning and buying.

Javier Campopiano, Europe chief creative officer and creative chairman at Grey London, said: “What we’re talking about is reality, real people and real behaviours. It couldn’t be expressed in this surrealistic, magical way that many Christmas campaigns embrace." 

Last month, the Very.co.uk brand drove the group through the £2bn revenue barrier for the first time.

Retail sales increased by 10.5%, to £1,230m, with customer numbers up 14.1% to 3.4m.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.