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Evoke delivers eye-catching Times Square project for JD Sports

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Evoke Creative has delivered an eye-catching digital marketing solution for JD Sports at the brand’s flagship US store in Times Square, New York.

The Wirral-based comapny, which two years ago secured £6million in investment from the Business Growth Fund, designed and implemented a solution that combined over 100 different digital signage and interactive kiosks, all controlled by Evoke’s cloud-based platform.

Products installed include large-scale digital windows, projecting messages directly into Times Square; a 10-metre high digital entrance portal; video walls; LED ticker tape displays; interactive kiosks; and digital light boxes for the promotion of individual brands.

Evoke’s cloud-based software gives the JD Sports marketing team access to the 120 digital devices from a single interface.

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Evoke has worked with JD Sports since 2014


Dean Ward, co-founder and CTO at Evoke Creative, said: “We couldn’t be prouder of this project, as it really does show what’s possible when a supplier and a customer truly work together as partners.

“With the ability to provide digital signage in almost any shape or size, our team has been able to create displays that contribute to the ‘wow-factor’ of the store, while being completely seamless in our design.”

Evoke has worked with JD Sports since 2014 and has now installed more than 3,000 digital devices globally.

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