Leeds-based creative agency BananaKick has developed a ‘great outdoors’ campaign for Decathlon and London North Eastern Railway.
LNER teamed up with sports retailer Decathlon to encourage people to return to rail travel to explore Britain. The campaign, which will run for a month, offers customers 30% off midweek train travel with every Decathlon purchase.
Richard Flaherty, managing director, Banana Kick, said: “We’ve been delighted to work closely with both LNER and Decathlon right from the inception of this innovative campaign.
“In what has been a challenging year for all, this promotion really brings some positivity back with a push to get us all enjoying the best of the UK. We’re sure that customers will be jumping at the opportunity to get out and about and explore the UK with LNER – and with some great clothing and equipment from Decathlon.
“We’re sure that the campaign will really resonate with Londoners looking to get out of the city and have an adventure.”
