One Brand Magic helps launch Wellbeing Wednesday for Hoover

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Simon Rimmer

Sale-based agency One Brand Magic has launched a digital campaign offering advice and guidance about maintaining mental and physical wellbeing for long-standing client Hoover. 

‘Wellbeing Wednesday’ will run across Hoover’s digital and social channels and feature input from TV chef and restaurateur Simon Rimmer. Fitness content will be provided by Super League team the Warrington Wolves, who Hoover sponsor.

Content will be shared internally and externally via customer e-newsletters, the Hoover website and the brand’s Facebook, Twitter and Instagram feeds, every Wednesday.

Will English, client services director at One Brand Magic, said: “Wellbeing is high on the agenda for UK consumers as we collectively adapt to the ‘new normal’.

“With more than 100 years’ experience helping people get the best out of their home, Hoover is uniquely placed to offer advice and guidance, so we’re happy to be doing our bit to keep Hoover’s staff and customers’ spirits up during these unusual times.”