Liverpool's Uniform helps to create product identity for new innocent range

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Innocent drinks

Brand design agency Uniform has helped to develop the product identity and packaging for the new  innocent drinks range Shots.

The healthy juice shots hit UK shops this week.

Uniform Creative Lead Richard Pay said: “In a hectic market, it’s becoming harder for brands to really stand out. In order to differentiate, we focused our design on effect and intensity where competitors have focused on ingredients. We have worked hard to ensure that despite challenging restrictions, we created a product that stands out on shelf.” 

innocent drinks added: “We pushed Uniform to come up with something that stands out and they came back with a great solution, providing lots of stand out for such a little bottle.

“Due to our recyclability plans, the bottle had to fit strict sizing criteria in order for them not to be lost in the recycling process. Uniform’s creative thinking and innovative ways of working have ensured that the design was not impacted due to the bottle constraints.“