PZ Cussons turns to Leeds agency for extra bounce

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Cry Havoc has been working alongside PZ Cussons Beauty, to create the digital and social content for Charles Worthington’s Volume & Bounce range.

The Leeds agency has been brought in to target a younger audience.

“We’ve been extremely pleased with Volume & Bounce’s performance since the re-stage with sales up significantly. I have no doubt that the quality of the content we’ve created with Cry Havoc has had a real impact in terms of driving sales,” said Katie Barker, Global Head of Product Development and Marketing at PZ Cussons Beauty.

The content includes paid social assets, take-overs on Woman & Home’s website, as well as a library of stills, moving image and video. This will be used throughout the year.

“The performance of Volume & Bounce just shows how effective quality content can be in motivating audiences to purchase. The relationship we’ve developed with the Charles Worthington team is a real partnership and the outputs are a testament to the hard work of everyone involved,” added Jon Dark, Managing Director of Cry Havoc.