Move PR wins brief with high street outdoor clothing firm

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Specialist sport and lifestyle agency Move PR has been appointed as the retained national PR agency for outdoor clothing retailer TOG24.

The Manchester agency will deliver PR and communications for the Yorkshire-based brand with a focus on building its profile, driving online sales and generating footfall to its 60 outlets across the UK and Ireland.

Danny Heaton, Head of Marketing for TOG24, said: “It’s exciting times at TOG24. We’ve recently undergone a brand refresh, with an emphasis on our Yorkshire roots and our family-focused ethos. We’ll work with Move to strengthen our position with the core audience but also introduce new customers to the TOG24 brand.” 

Catherine Rees, Founder of Move PR, added: “Founded in 1958, TOG24 is one of the very few outdoor firms of its size that is still family-owned and run. Combine this with their high quality and good value products, and we have a strong story to tell about TOG24.”