Fox wins global EdTech pitch
Fox Agency has won a competitive pitch to lead a large scale digital migration project for global edtech firm, Learnlight.
The Leeds agency will also be responsible for building brand awareness and online visibility in its key global markets. This will be done through content marketing and digital PR.
“Learnlight is part of a generation of businesses that have truly harnessed technology to revolutionise the delivery of services to its customers and we are delighted to bring such a forward-thinking global company into our expanding tech portfolio,” said John Hebden, Business Development Manager at Fox Agency.
“Learnlight chose Fox Agency because of our full-service capability, previous experience of working with a leading language provider Berlitz, and our expertise in integrating marketing communications activity within sales function solutions.”
Learnlight uses technology to deliver training online and in person to companies including IBM, Siemens, Microsoft and Toyota.
The digital migration project will be to bring together websites for recently acquired language, soft skills and intercultural skills training providers in the UK, Spain, France and Germany.
“Learnlight has ambitious growth plans to become the world’s leading EdTech provider for language learning and soft skills – we’re confident we’ve found the right partners in Fox Agency to help us do this by increasing brand awareness among key decision makers and communicating the intrinsic benefits of our innovative training proposition,” added Emma Buckby, Marketing and Enablement Coordinator at Learnlight.