Brewer Timothy Taylor's chooses Finn to promote Christmas gifts
Yorkshire-based brewery Timothy Taylor’s has hired Finn to raise awareness of its online offering in the lead-up to Christmas.
The family-owned brewery has introduced a range of gifts that cannot be bought in the supermarkets and chose Leeds-based Finn to deliver a media relations campaign aimed at securing product cut-through in gift guides and an influencer program to raise awareness of the brand with new audiences.
Jane Jenkins, Head of Marketing at Timothy Taylor’s, said: “Finn’s approach to the brief was commercially minded yet creative, which really impressed us. They understood our audience but also challenged us to consider new approaches to reaching them and we’re excited to be working with them on this project.”
Rebecca Jones, Client Services Director at Finn, added: “Timothy Taylor’s is a much-loved brand whose values align with our own. The brief allows us to draw on the different specialisms Finn offers, to help the business achieve its overall objectives and commercial goals.”