Creative B2B agency gyro UK has appointed Jason Fletcher as its Executive Creative Director, reporting directly to UK President Emma Rush.
Fletcher joins from McCann Worldgroup, where he was Creative Managing Partner, and will act as the creative lead for all clients across the London and Manchester offices.
At McCann, Fletcher was the ECD for McCann Demand and he has previously held Creative Director roles at Publicis UK, TBWA London, and Golley Slater, and was Senior Creative at Proximity.
Rush said: “Jason has a deep understanding of effective and innovative B2B marketing and has won many awards in this area. He will play a key role in evolving our creativity, and working with our new Chief Strategy Officer, Simon Calvert to grow our full-service B2B capabilities blending creativity with data and tech. Having worked with him before, I am delighted that he is joining us.”
Fletcher added: “I am thrilled to be to taking the creative helm at Gyro UK. It has never been more important to develop innovative, effective B2B campaigns with clients. With data, strategy, creative, tech and media all together, Gyro UK is perfectly placed to do this at the pace the current landscape requires.
“I’m really looking forward to working with the whole team and augmenting the existing talent and culture. The opportunity to reunite with Emma and to work alongside Simon Calvert makes this a really exciting opportunity.”
Fletcher takes on the creative leadership of gyro London from David Curzon, who stepped down from his position as Executive Creative Officer UK in September in order to pursue other opportunities.
