Wavemaker North is working with Princes to market its new consumer branding across social media.
The rebrand, whcih was launched by Home, earlier this year, spanned its entire range of products, and Wavemaker’s role will be to promote this via Facebook and Instagram.
“We are excited to be entering this new phase of our relationship with Wavemaker North. Princes is a brand with a unique and proud heritage, Wavemaker showed us how we can take the new rebrand confidently into social channels, to further enhance our consumer relationships,” explained Alan Eriksen, Marketing Director, Princes Limited.
“This is an exciting and pivotal time for Princes and working with Wavemaker and their deep understanding of our brand will make it a success for all.”
Simon Jones, Wavemaker North Managing Partner for WM Content, added:
“Wavemaker North has worked with Princes for over 12 years, an amazing achievement in today’s agency landscape. That relationship has been built on the trust Princes places in our ability to deliver rigorous planning, thumb-stopping digital creative and results-driven award-winning work. We are truly proud to be Princes Social Agency and can’t wait to work alongside them and their other agency partners to bring this bold new brand and amazing products to market”.
The campaign is due to go live at the end of September.
