Former LOVE Managing Director Chris Conlan has launched a specialist outdoor and lifestyle marketing agency in Manchester.
Conlan has teamed up with award-winning Creative Director Ian Hogg to launch Outsiders, based at WeWork on St Peter’s Square. The agency has already won work from British running brand Ronhill, outdoor brands Mountain Equipment and TOG24 and The Mountain Rescue in Holmes Valley.
He said: “When outdoor brands go to more traditional agencies for assistance, we have often seen knowledge gaps and a mismatch of expectations, capabilities and industry understanding.
“Outsiders exists to bridge that gap, with us both having extensive knowledge and experience of the outdoor sector and its challenges, as well as a proven track record in the wider marketing industry.
“People are choosing to enjoy the outdoors more and more, so the associated sector is enjoying a period of growth and its use of marketing is evolving. We have developed a range of services designed specifically to enhance the marketing output of growing businesses in the category, which we can deliver in a flexible way best suited to the needs of individual clients.”
Hogg added: “Re-orienting your perspective of your brand from ‘inside looking out’ to ‘outside looking in’ is one of the most vital things a marketer can do. We’ll bring an outsider’s view to brands, helping to unearth insights it can difficult to see at close quarters.”
