The Reader starts new chapter with Kaleidoscope rebrand

Jo Spragg, head of communications at The Reader, said: “As the vision for The Reader at Calderstones comes to life and the Shared Reading movement continues to grow at home and abroad, we wanted all aspects of our brand to reflect who we are today – a radical and warm organisation with people and literature at our heart.”

Kaleidoscope has also created a family of sub-brands for the existing visitor experiences on offer at The Reader at Calderstones, including The Reader Storybarn, an imaginative playspace dedicated to the delights of reading for pleasure in families, and The Reader’s social enterprises, including the café and ice cream parlour.

James Kirk, managing director at Kaleidoscope, said: “We have been very fortunate to work with some inspiring people and organisations over the years, but The Reader may be one of the best we have ever worked with. We are proud to have developed the new identity for the organisation and look forward to following their next exciting chapter.”

The Reader is currently rolling out the new identity externally and has plans to update its websites as part of a broader digital project that is set to start later this month.