LateRooms.com plans ‘Ultimate Dirty Weekend’ with Tough Mudder partnership

The campaign will include a YouGov poll in July with findings on the health benefits of doing a 5K challenge, as well as social media across all platforms using the hashtag: #ItsNeverTooLateToGetMuddy.

The creative concept was produced in-house by the LateRooms.com marketing and creative team, with CGIs and visualisations by Didsbury-based North Made Studio.

Katherine Scott, Group Marketing Director at LateRooms.com, said: “With this Al Fresco Hotel campaign, we want to take the idea of glamping to the max and create a 24-hour pop-up luxury hotel in a field, with as many of the facilities of a real 5-star hotel as possible. As a hotel brand, it is a really fun and imaginative project for the whole team.”