GoodBagels: De Niro stars in new ad for Warburtons

Simon Austin's picture
De Niro

Hollywood legend Robert De Niro appears in the latest advert for Lancashire-based bakery Warburtons.

The two-time Oscar winner, who has appeared in films such as Goodfellas, Raging Bull and the Godfather, plays an amalgam of his famous gangster parts in the advert, titled GoodBagels.

In the ad, De Niro and his mob attempt to thwart Warburtons' bagel sales in favour of their New York products.

Company chairman Jonathan Warburton is oblivious to their plans and believes the actor is delivering the pitch for a new film.The commercial, set in Bolton, ends with the movie star announcing that his story ends "not well".

The New Warburtons Ad - GoodBagels. Starring Robert De Niro

Robert De Niro said: "It was a pleasure to fly to the UK to film this ad with the Warburtons family, and star alongside Jonathan. Getting into the bagel business has been great fun, and I hope everyone enjoys the final cut.

Warburton added: "As an iconic New Yorker, Robert De Niro knows his way around a bagel so it's great to have his seal of approval.

"We've spent months perfecting the recipe and process to ensure we delight families up and down the country with the best thing since sliced bread."

Sylvester Stallone and Peter Kay have previously appeared in ads for the British baking brand.