True North develops +Us for NHS workforce organisation
True North has completed a new brand for +Us, a partner organisation to the NHS, which manages its temporary workforce.
The Manchester agency was brought in to work across the branding, including its positioning and new name.
“People are at the forefront of the brand, both +Us staff and their customers. It’s all about communication so it was important that this comes across visually,” explained True North Design Director, Sarah Dutton.
It led them to use contrasting typefaces and bold colours, to suggest a “friendly, modern and approachable” brand.