SKV Communications has been appointed by the UK arm of global engineering business Siemens to promote its leading-edge work in the digitalisation of industry, popularly known as Industry 4.0.
Siemens’ transformational technology offer, which is delivered by Siemens Digital Industries, features target manufacturing sectors including chemical, pharmaceutical, food and beverage, intralogistics and machine building.
Manchester-based SKV will highlight key issues in specialist and business media such as increasing automation, supply chain integration, the industrial internet of things and increasing industrial productivity.
The win follows SKV’s launch campaign for Made Smarter, a joint private sector and government initiative to communicate the benefits to manufacturers of digital technology, which was launched last year by The Growth Company.
Siemens was one of the original architects of the Made Smarter initiative and its CEO Juergen Maier is co-chair of the national Made Smarter Commission alongside Business Secretary Greg Clark MP.
Paul Addison, digitalisation and industrial PR lead at Siemens in the UK, said: “SKV impressed with their handling of the Made Smarter launch and they have shown a solid grasp of the digitalisation agenda, with a clear plan to target manufacturing decision-makers through structured and opportunity media relations and wider content.”
Director of Strategy Richard Bond (pictured above), who will lead the SKV account team, added: “Digitalisation is rightly high on the national agenda for both government and business. SKV is delighted to be working with Siemens Digital Industries to communicate to the benefits of Industry 4.0 technologies to manufacturers in a wide range of sectors.”
