Luxury spirit brand launches with Manchester agencies

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Full Volume PR and design agency, Umlaut, have won a competitive pitch to work with new spirit brand, Belgrove Rum.

Launched by The Cartmel Spirit Company earlier this year, Umlaut was brought in, to carry out market analysis, to identify the product’s position within the category. They then created a brand identity, website, social media channels and other marketing collateral.

“When searching for the right PR & creative agencies, you meet a lot of firms; head and shoulders above the rest were Full Volume and Umlaut - we just clicked - and that’s what you’re searching for,” said Edmund Wood, Founder of The Cartmel Spirit Company and Belgrove Rum.

“Umlaut’s branding portfolio and insight-led approach really stood out to me and I’m delighted with the luxurious feel of the finished product which compliments the premium quality of the rum perfectly.”

Fellow Manchester agency, Full Volume PR, will now raise awareness of the rum in consumer and trade media.

“Belgrove is a product that we’re incredibly passionate about as it gives us the chance to show the real value of PR and what an impact it can have on sales. The brand also plays to our significant credentials in the food and beverage sector,” said Rebecca Hallinan, Full Volume PR Managing Partner.