AKA North, the Manchester-based arm of AKA, has been appointed by Chester Zoo to oversee its media strategy, media planning and media buying activities.
The account was won following a five-way competitive pitch, having previously been overseen by Carat.
Chester Zoo, named by ALVA (Association of Leading Visitor Attractions) as England’s most visited zoo and most popular visitor attraction outside of London, welcomes over 1.97 million people a year.
The partnership will see AKA North help Chester Zoo elevate its brand and grow engagement with past and prospective visitors, using data-driven audience strategy and local, regional and national media placement.
Jennifer Tegg, head of marketing at Chester Zoo, said: “AKA North’s knowledge of our target market and impressive ability in growing visitor numbers really impressed us. While AKA North is well-connected to the UK’s media landscape, it’s also located right at the heart of the action – giving us an advantage in terms of regional insight.”
AKA North has recently won major media planning and buying tenders for Transport for Greater Manchester and Shakespeare Birthplace Trust.
Managing director Gillian Thomson-Woolley said: “Not only is the win a credit to AKA North’s media planning and buying discipline, but also our commitment in creating better relationships and experiences for our clients’ customers.”
