Uniform appointed lead agency by global bathrooms group

David Prior's picture
by David Prior

Ideal Standard, the Brussels-based bathrooms group, has appointed Uniform as its lead agency after a competitive pitch.

The Liverpool-based agency will oversee all brand and campaign work across 60 territories in Europe, the Middle East and North Africa, with a brand refresh to be launched at the sector’s global trade fair, ISH, in Frankfurt next week.

Ideal Standard International is one of the world’s leading manufacturers of high-quality residential, commercial and healthcare bathroom solutions, with brands including Ideal Standard, Armitage Shanks and Porcher.

Jonathan Baillie, Vice President of Marketing at Ideal Standard International, said: “Uniform was able to quickly demonstrate a robust understanding of our multi-brand business and how to communicate to our complex customer base, which spans many sectors and geographical territories.”

“We’ve been impressed by their creative skills and their ability to bring a fresh but authentic outlook to our brands.”

Tim Sharp, Executive Creative Director at Uniform, said: “It’s been a privilege to work with an international group with such a rich design and innovation heritage, and one with such ambitious plans for the future. It’s great to be part of the Ideal Standard story at such a pivotal time in its growth.”

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