Think rebrands Brady PLC

Stephen Chapman's picture

Think Design has completed a full rebrand for global risk management software solutions firm, Brady PLC.

The Lancashire agency was contacted directly by the London group, initially for a logo, before the brief expanded to a complete rebrand project.

“The team at Brady PLC were a joy to work with on this exciting project, giving us full creative license to bring the firm’s existing branding right up to date,” said Paul Grogan, Managing Director at Think Design.

“There is a huge difference between a new logo and a full rebrand and we took a collaborative approach with the client, to ensure consistency throughout, resulting in an outstanding piece of work that we are extremely proud of.”

The agency developed a concept around the “ahead of the curve” statement, with the new logo featuring strong, vibrant colours and using the crossbar of the “A” to create a “curve” within the logo.

The creative has now been rolled out across stationary, word templates, presentation templates, exhibition graphics, brochure design and print.

“We are absolutely delighted with the new branding, which has been 100% on brief. The look and feel has been extremely well received by customers and prospects alike,” added Mark Tredway at Brady PLC.

“We were thrilled with not only the level of creativity demonstrated by Paul and his team but his business acumen in understanding what is right for us as a company”.

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