Manchester’s Media Agency Group has been appointed by financial brand easyMoney to drive a new national multi-media consumer campaign.
The agency will use a mix of media channels to drive interest in easyMoney’s range of ISAs.
John Kehoe, Chief Executive of Media Agency Group, said: “easyMoney is based on the same principles as EasyJet and Stelios’ vision, where he wants everybody to get a better return on their investments – through simple, honest products that offer more value, for less.
“It has great to work with such an innovative brand and to build consumer awareness for its financial products, in what is notoriously a crowded marketplace”
Lee Brett, Head of Marketing at easyMoney, added: “We’re delighted to have partnered with the Media Agency Group, as they have a solid understanding of the media landscape and a great reputation for building consumer brands in a competitive environment.
“We’re looking forward to capitalising on their expertise and growing awareness of our easyMoney investment platform.”
