Brighouse-based PR and communications agency Faith PR has secured a contract win with a short-dated food and drink specialist.
Approved Food estimates it has prevented around four million tonnes of good items from going to waste since starting out 10 years ago.
The company is headquartered in Sheffield, delivers to 21 different countries and has more than 6,000 products in stock at any one time, from food and drink to beauty products.
Faith PR Managing Director Stefanie Hopkins (above) said: “This is a significant win for Faith and reaffirms our expertise within the retail sector.
“At the moment, Approved Food is one of the UK’s best-kept secrets; we are aiming to promote not only the company but also its ethos of preventing waste and dispelling the myths around best before dates.”
Approved Food Director Andy Needham added: “I’m delighted to be working with the team at Faith. The knowledge and expertise they bring to the table will enable us to get our key messages across while raising awareness of the business itself.”
Faith PR recently added to its team with the appointment of Abigail Henderson as PR account executive.
