Chuckling Goat appoints Leeds agency

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by Stephen Chapman

Aubergine has won a PR brief from kefir producer, Chuckling Goat.

The Leeds agency approached the brand directly, despite it already having an in-house provision, which had secured support from presenter, Fearne Cotton and BBC Radio Four’s The Archers.

“Aubergine really stood out because they have a clear passion for what they do and they were customers of the brand. Like me, they are former journalists so there was a real affinity between us,” said Shann Jones, Founder of Chuckling Goat.

“They put their heart and soul into the pitch and really impressed us. It’s an exciting time for Chuckling Goat and I’m looking forward to growing and reaching new markets with Aubergine.”

Aubergine was founded less than a year ago by former BBC and Channel 4 journalist, Emma Gardner and PR practitioner, Verity Clarke.

“Gut health and the kefir market is hot news at the moment and our head was turned by the wonderful customer experience from Chuckling Goat,” explained Gardner.

“The packaging, the quality product, the testimonials and the science backing really got our head spinning with PR ideas so we HAD to get in touch to show what we could do. We are so pleased we did.”