The Market Family launches new range of products for Lansinoh

Lansinoh-personality-campaign_0

The Market Family has been appointed by Lansinoh to help launch a new range of baby nursing products.

Lansinoh personality campaignThe Manchester-based agency has been working on a campaign for a new style of electric breast pump, which, it says, changes settings according to how individual babies feed.

“We were approached by Lansinoh because they were looking for a highly creative solution that would help them to stand out and they knew that we could deliver. We have created two ads which help educate the market in a creative way, building awareness of the versatility and benefits of the Lansinoh electric pump,” explained Rachael Taylor, head of The Market Family.

The campaign features 5 different babies, representing different feeding styles (Tim Thumb, Excited Ella, Riley Rester, Gourmet Grace and Laid-back Liam) and they will be the centre of a press and digital campaign, which will run later this year across specialist mother and baby titles.

“We are a cult brand loved by breastfeeding mums and also recommended by many health professionals, so we had to ensure that this campaign struck a chord with both audiences. We have been delighted with The Market Family’s insight-led creative solution, which is an entirely new approach to the category,” added Colin Marafko, marketing director at Lansinoh.

 

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News

Sign up to the Prolific North Daily Newsletter

Keep up with the latest developments in the creative, digital, tech, media, and marketing industries in the North