Liverpool-based online retailer enjoys record-breaking Christmas

David Prior's picture
by David Prior

Liverpool-based online retailer enjoyed a record-breaking Christmas, with sales in the run-up to the festive period up 25.2% year-on-year.

The brand, which is owned by The Very Group, enjoyed particular success with its home and electrical products, both up more than 45%.

The company also attracted 500,000 new customers and had 139m website visits.

As well as benefiting from the move to online shopping, Very was boosted by more people investing in their homes during the pandemic, with sales of DIY products tripling.

Very Group CEO Henry Birch said: “We are delighted with Very’s outstanding performance, which shows UK families were more determined than ever to celebrate this Christmas, despite all the challenges of 2020.

“Because we sell everything our customers could possibly want except food, are online only and offer a range of payment options, we were perfectly placed to help a record number of people make the most of the festive period.

“Christmas shopping started early at Very and our committed team worked tirelessly to deliver for our customers. Continued appetite for entertaining the family and home improvement during the pandemic resulted in strong growth across our electrical and home categories, in particular.”

Very, which was formed by the merger of the Littlewoods and Shop Direct companies in 2005, said overall group revenue rose 15.3% to over £500m.

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