AO embarks on recruitment drive to keep up with demand

Josh Peachey's picture
by Josh Peachey

Bolton-based electricals retailer AO is to recruit 250 new roles at its logistics hub in Crewe and plans to open a new 115,000sq ft warehouse in Stafford.  

The recruitment drive has been launched to manage the sustained demand created by customers turning to AO as a result of the Covid-19 lockdown. 

Presenting fresh opportunities for people across Cheshire, the new jobs include both day and night shifts, alongside a variety of highly-skilled roles.   

AO has added over 225,000 sq ft of warehouse space in the last three months, with another warehouse in Stafford due to open in August.

Located on Redhill Business Park, the 115,000 sq ft of extra distribution space will mean the business can continue to meet customer demand whilst operating safely.  

David Ashwell, MD of AO Logistics, said: “We’ve been quick to adapt to meet increased customer demand and we’re investing in the future, adding more space and hundreds of new, quality jobs for people in Cheshire and Staffordshire.”

“Every one of the new recruits will also be part of AO’s recently announced incentive scheme, the Value Creation Plan. The revolutionary new scheme is the first of its kind in the UK and will give every AO-er the opportunity to earn around one times’ salary linked to the business’ success over the next five years.” 

AO has adapted its ways of working to comply with changing Covid-19 guidance and introduced safety measures to protect employees and drivers in operational roles.  

Ben Tesla, Operations Manager at AO Logistics, joined the business in 2013 as a Warehouse Operative. Seven years later, Ben now manages a team of over 400 and runs the night shift in Crewe. Ben said: “When I joined AO, I never expected to build a career here but the opportunities I’ve been given have enabled me to learn and grow on the job.”