Britannia Hotels appoints Click Consult
Hotel chain Britannia Hotels has chosen Click Consult to deliver its paid search (PPC) strategies, following a competitive pitch process.
The Cheshire-headquartered chain has 60 sites including the Grand Hotel in Scarborough and the Adelphi in Liverpool.
Founded in 1976, the chain is the UK's largest private hotel group with revenue growing by 11% to £93.4m in 2017, but it has also attracted negative press coverage and was ranked bottom in the latest Which? Travel survey.
“After a rigorous selection process, Click Consult came out on top as the search agency with the strongest record, smartest people and unrivalled professionalism,” said Britannia’s Marketing Manager, Conor Georgiou.
“We are excited to start working with Click Consult and look forward to the specialist search knowledge they will bring to our paid search strategy.”
Click Consult’s CEO Matt Bullas added: “We’re delighted to be partnering with Britannia Hotels to enhance their online presence and visibility even further.
“Click has a proven ability to deliver clear, demonstrable results across a spectrum of search marketing services and we were among the first in the UK to offer a dedicated PPC service. Our recent award at the for our work with Julian Charles is testament to this. From a hugely competitive shortlist we were pleased to pick up the top honour in the Best Retail category.”
Last year Cheshire-based Click Consult - which also works with the likes of Kwik Fit, Chill Insurance and Liverpool ONE - was acquired by Ceuta Group.
It also picked up the title of Search Agency of the Year at the Northern Digital Awards.
Pictured: Inside Britannia Hotels' Grand Hotel in Scarborough