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If Carlsberg designed Santa’s Sleigh… Edit creates 3D concepts

Carlsberg

Leeds agency Edit has re-imagined Santa’s Sleigh through the eyes of some of the worlds most iconic brands for gift company RedLetterDays.

Edit imagined what the sleigh might look like if it was designed by Carlsberg, Apple, IKEA, Red Bull, and Ferrari and created five 3D concepts.

The Carlsberg sleigh comes with beer on tap, a top-of-the-range sound system and outdoor heaters, with a unicorn to pull it along.IKEA’s re-design comes with plenty of storage, comfy seating and the standard spare instructions and hex key.

Dan Mountain, CEO at Red Letter Days, said: “In a festive spirit, we wanted to take a different look at the sleigh which has been traditionally depicted for many Christmases in the past.

“We wanted to take a new look at how Santa’s sleigh might be designed by some of the world’s most loved brands. Take a look at some of the new concepts, I’m sure Santa would be happy to deliver presents to children all over the world in his new rides.”

Apple


Ferrari


Ikea


Red Bull

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