Leeds agency Elementary Digital has launched a dedicated digital marketing division called Pedro after expanding its team and client portfolio.
Elementary’s head count has grown from 18 to 25 in the past six months and the agency has recently completed projects for major brands including Travelodge, National Grid and Great North Air Ambulance.
Managing director Gyles Seward said: “Over the past two years we have invested significantly in our in-house digital marketing expertise in response to a growing demand from clients for ongoing digital marketing planning, creation and delivery.
“This has culminated in the launch of Pedro, which will operate as a standalone digital marketing business whilst supporting Elementary’s clients following the completion of our website and conversion projects..
“Both businesses have the capacity to grow independently and by running them alongside one another we can benefit from cross referral and maximise their potential.”
