Mobile advertising technology company TabMo has taken on Manchester-based Peter Boler to run its regional sales operation.
Boler previously headed up the regional sales team at Weve, O2’s mobile marketing platform. Prior to that he was regional sales director at The Exchange Lab.
He will concentrate on locations including Birmingham, Leeds, Edinburgh, Glasgow and Dublin as well as Manchester, in his role with TabMo.
TabMo UK Managing Director Chris Childs said: “The continuous and rapid innovation in mobile technology opens the doors to increasingly creative and effective advertising campaigns.
“This makes it more important than ever to provide agencies and brands with local support that is rooted in personal relationships built on trust and face-to-face contact.
“With extensive experience of both the digital advertising market and the regional marketing landscape, along with an impressive contact book, Peter is the ideal choice to help agencies outside London get the most out of their mobile advertising budgets.”
Boler added: “Regional agencies need their mobile advertising partner to offer competitive pricing, audience transparency, real-time footfall management and to be data agnostic.
“Benchmarking these requirements against the technology that is available makes TabMo a clear winner. This is a great opportunity to be able to offer brands and agencies the tools that will enable them to run effective and creative mobile advertising campaigns, regardless of where they are located in the UK.”
