Engage launches new site as part of bed maker's £1.5m overhaul
Leeds digital agency Engage Interactive has launched a new website for fifth-generation bed maker Harrison Spinks as part of a £1.5m brand overhaul.
The new website has been developed to offer consumers a ‘best in class’ experience to help drive brand awareness and support commercial growth.
It unifies Harrison Spinks’ four bed brands Harrison, Somnus, Spink & Edgar and Hybed on one site and focuses more on video and photographic content. The new design has also included an overhaul of the ‘Find a retailer’ functionality, utilising the google maps API.
Simon Spinks, Managing Director of Harrison Spinks, said: “We know that customers are increasingly turning to the internet to research and often buy beds so it’s crucial that our online presence reflects the expertise, innovation and quality that we are known for.
“The new website is designed to help make it easier to find which one of our beds is right for them and to easily find a retailer who they can visit, try and purchase from. We hope that this helps make the process of buying a new bed easier for customers and also helps to support our independent retailers.
“We’ve been making and selling beds for over 178 years and we hope that this new website will help us to tell our story as the True Bedmakers now and for years to come.”