Sigma races off with Juddmonte Farms contract

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by Stephen Chapman

Juddmonte Farms, the world-renowned horse racing breeder has appointed Sigma to build a mobile application.

The company, which has properties across the UK, Ireland and America has bred more than 100 winning horses, not least world champion, Frankel.

Sigma’s role will be to build a user-friendly app, that makes it easier for staff across the estate to manage the movement of horses. This is a legal requirement and the data collection should also help the company better understand the health and performance of each horse.

The two companies started working together in 2017, initially on a discovery project to see if such an app would be feasible.

“It was clear early on that Juddmonte & Sigma were very well matched, and I was delighted we were able to capitalise on the relationships built during the discovery project and use Sigma again for the resulting development work,” explained Ben Coppins, head of IT at Juddmonte.

“I set great store in projects like this being enjoyable and rewarding – it gets the best out of everyone involved, and that’s certainly the case here.  Sigma has proved itself on both the creative & technical fronts, and I hope we have the opportunity to work together again soon.”

Macclesfield-based Sigma will now deliver a working version of the prototype, which will integrate with existing Juddmonte systems.

“It’s great when clients are so impressed with our work that they come back to us to implement the next stage of the project. This is particularly true for Juddmonte which has inherently high standards and requires top-level detail to ensure its horses are a successful. App design is something that we pride ourselves on so we can’t wait to get started,” added Simon Wissink, account manager at Sigma.