Sheffield’s Front revs up new website for Ring

David Prior's picture
by David Prior

Sheffield agency Front has created a brand new website for Ring, a leading supplier of automotive products.

The new site is the latest development in the company’s recent rebrand and follows a pan-European advertising campaign launched earlier this year, both of which were devised by Front.

The new site has been timed to coincide with Automechanika Frankfurt, the most important trade fair for the automotive aftermarket, which opened today.

Its design was led by Front designer Kate Stockdale whilst development and build was managed in-house by Louise French, marketing communications manager at Ring, and its development partner Vital.

Stockdale said: “This was an interesting brief as we had to carefully consider both the user experience and how to present the new brand’s four different categories and thousands of products whilst being mobile and desktop friendly in a design that was integrated with the current back-end systems.

"It’s the final piece in Ring’s new rebrand jigsaw and we’re delighted with the end result.”