Journey Further wins £3m paid search account

Stephen Chapman's picture

Huddersfield’s 247 Blinds has appointed Journey Further to handle its £3m annual paid search activity, following a competitive pitch.

Its remit it to boost its UK and European paid search, with a focus on PPC and Google Shopping.

 “Journey Further’s wealth of experience in the home furnishings market really stood out during the competitive pitch process. They conveyed a deep understanding of how paid search will help grow our business and why Google Shopping should be the channel we focus most on,” explained Jason Peterkin, owner of 247 Blinds.

“Because Journey Further is also a young company with ambitious growth plans, we saw real synergy between us and feel they’re the ideal partner to help us achieve our objectives.”

The Leeds agency said it spent 6 months researching the needs of the firm before winning the business.

“The team has created and managed paid media strategies for the likes of ScS, TK Maxx, Silentnight and Matalan, as well as launching Direct Blinds in the UK. So, we know 247 Blinds’ market exceptionally well and how they can boost their presence particularly in the Google Shopping space,” added Chris Rowett, performance director at Journey Further