£500k investment for York ecommerce firm

Stephen Chapman's picture
by Stephen Chapman

PureClarity has secured a £500k investment from the Northern Powerhouse Investment Fund.

The York-based company will be using the cash to further develop its ecommerce offering and create 8 new jobs.

It uses big data and artificial intelligence to analyse customers’ behaviour and then recommends the most relevant products when they search for goods in online stores.

“The amount spent online is growing each year but the challenge for retailers is finding ways to acquire, convert and retain more customers in the face of increasing competition,” said Emma Cross, investment executive with Mercia Fund Managers, which manages the NPIF fund.

“PureClarity’s software provides greater insight into customers’ preferences and offers a personalised service. The funding will support the company as it moves to the next stage of its development.”

The software is now used by organisations as diverse as the Royal British Legion, Norwich City Football Club and bike accessories supplier Zyro Fisher.

“PureClarity is clearly a fast growing, dynamic digital company that York is developing a strong reputation for supporting,” added David Dickson, deputy chair of the York, North Yorkshire and East Riding Local Enterprise Partnership and NPIF RAB Member.

“Yorkshire and the Humber has an international reputation for software and digital development and the £500,000 investment by NPIF is yet another marker for our commitment to a sector that continues to create strong economic growth “

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF).

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