Event Genius celebrates 'coup' after new senior hire

Simon Austin's picture
by Simon Austin
Lauren Lytle

Leeds-based ticketing and event technology company Event Genius has hired Lauren Lytle as its new Head of Technical Operations.

Lytle joins after seven years in Texas as Senior Client Operations Manager and Director of International Operations at Front Gate (Ticketmaster), where she worked with major brands including Coachella, C3 Presents, Outside Lands, X Games Los Angeles and Bonnaroo Music & Arts Festival.

She is an industry-leading expert in delivering point-of-sale solutions to the festival market and will spearhead the expansion of the company’s own cashless point-of-sale solution called Event Genius Pay. 

“The company is at the forefront of developing this type of technology and I'm hoping to bring new ideas to the table that reveal unexplored verticals to not just that product, but the entire Event Genius portfolio,” Lytle said.

“Event Genius is a natural fit with my operational skill and desire to grow into the international festival space. My time at Front Gate offered me the chance to work with some of the biggest brands in North America, directly managing huge clients like Coachella, Outside Lands, Bonnaroo, and EDC Las Vegas, so bringing that knowledge overseas to a new company and helping it grow was an opportunity I couldn't pass up.” 

Reshad Hossenally, Managing Director of Event Genius, added: “We cast our net far and wide to find the absolute best candidate for the role. 

“In our industry, it’s difficult to put a price on the sort of experience and know-how that Lauren can bring to the company. We were excited to hear she was interested and it’s a real coup to make her part of the team.”