Merlin Entertainment win for Cube3

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by Stephen Chapman

Cube3 has been handed a digital and creative brief by Merlin Entertainments Blackpool Cluster.

It means the agency will work on social, programmatic display and PPC across The Blackpool Tower, The Blackpool Tower Dungeon and Ballroom.

“The Blackpool Tower is a truly loved national landmark but we really want to take the opportunity to shout about all the seaside town has to offer and raise the profile even further,” explained Louise Forder, senior marketing manager at Merlin Entertainments Blackpool Cluster.

“The team at Cube3 really impressed us on their understanding of our brand and what it is we are offering. They truly demonstrated how the team will strategically target various audiences while having fun with the brand. We are excited for this next chapter and seeing how Cube3 can elevate us to the next level.”

Cube3 won a competitive pitch for the work and will be concentrating on generating online bookings, promoting the attractions and Blackpool as a destination both locally and nationally.

“Winning this account is a real highlight for us. We have a really strong proven track record at delivering creative strategic campaigns within the leisure industry. With attractions like The Blackpool Tower and The Blackpool Tower Dungeon we know we can do an amazing job and we can’t wait to put the spotlight firmly on these historic Northern landmarks,” added Mark Bailey, managing director at Cube3.