Fat Media works with BeGambleAware charity

Stephen Chapman's picture
by Stephen Chapman

Fat Media in Lancaster has supported a new problem gambling campaign from charity, BeGambleAware.

The social and website engagement brief, included building a dedicated chat room, where people could get confidential advice and support.

According to the charity, there was a 1000% increase in traffic to the site, with 8m impressions in a week.

“The digital advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, developed detailed analysis which was then rapidly updated based on the data emerging throughout our campaign, optimising the results of our investment,” said Iain Corby, deputy chief executive of BeGambleAware.

Zara Longhorn from Fat Media, added: 

"The team love working on what is such an important initiative and the results have been incredible and extremely cost-effective which is of course so vital for a charity. We've been using digital platforms like Thunderclap to synchronise mentions of the organisation, and essentially really boost the impact of BeGambleAware campaigns and the support services they offer."