Nexus appoints CreativeRace

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CreativeRace has announced three client wins, including Nexus and an extended brief from Vitality.

The Leeds marketing agency will be working on eCRM projects for all three. For Nexus, this will be a 12-month programme to target new customers through email messaging.

“We commissioned CreativeRace to support our objective of growing our customer base and targeting new prospects as it stood out as one of the most personable and engaging agencies in its sector,” explained David Brennan, CEO at Nexus Vehicle Rental.

Vitality has brought CreativeRace in to work on a project based on member surveys to help define and create a “cohesive automation journey.”

Finally, it will be working with pet food brand, Eukanuba, to develop a monthly email programme alongside the firm’s partnership with the kennel Club.

“The eCRM projects that we’ve been recently awarded are a credit to the skills of our digital team. We’ve invested in this area throughout 2016, which really bolstered the offering, the success of this demonstrated in the outstanding results already seen this year,” stated CreativeRace’s digital director, Liisa Suidt,.