Vapour Cloud seeking 10 more partners to drive 50% growth target

Simon Austin's picture
Vapour Cloud

West Yorkshire digital transformation specialist Vapour Cloud is on the hunt for 10 more partners as it eyes 50% growth over the next 12 months.

In early 2018, CEO Tim Mercer announced he wanted to expand the digital transformation business by collaborating with other non-competing companies in the tech channel. His goal was to secure 10 partners within the year.

Seven partnerships have been negotiated, representing £2.5m of deals and predicted to generate £6m of contract value revenue over the next three years. Now the search is on for an additional 10 partners over the next 12 months, following an investment in Vapour’s onboarding infrastructure. 

Mercer said: “85% of our own revenue is now partner based. Since Vapour was established six years ago we have been determined to focus only on what we’re good at – cloud voice, video, network connectivity and storage.

“This is a complex space for many businesses, so if we can add value to their proposition – leaving them to concentrate on what they excel in – it should result in more comprehensive, powerful solutions and growth all round.

“One of our most established partners has secured over £5million of revenue, from working with Vapour, in the past 30 months, and the bulk of that is recurring.

“This shows just how lucrative this business model can be. Some people shy away from partnerships, but I think organisations with a clear customer focus thrive from working together in this manner.”

“Again, we’re looking to work with a mixture of IT hardware VARs who have struggled to generate recurring revenue streams, and Avaya partners will always sit nicely in our portfolio as we are able to deliver the network, cloud voice and SIP all under one SLA which the current distributors struggle to service.

“In three years’ time I expect the uplifted partner portfolio to be generating £8m of revenue per annum.”

With net recurring revenue of 96%, Vapour grew by 51% in 2018 and expansion of at least a further 50% is anticipated over the next 12 months.

Get your ticket for the Prolific North Awards

The biggest event of the year takes place on May 23rd