It's Gone Viral reports 60% increase in film projects in 2019

Simon Austin's picture
by Simon Austin
It's Gone Viral

Manchester-headquartered social media marketing company It’s Gone Viral says its film division has had a 60% increase in projects since the start of the year.

The agency, which was founded in 2016, has clients including Lionsgate, Universal, Sony Pictures, Warner Bros, BBC Films and StudioCanal. Viewing figures have grown from 738 million to 2.2 billion views in the last year and it now has 2.7m followers across its Facebook, YouTube, Twitter and LinkedIn accounts.

Andrew Trotman, who co-founded the firm with Matthew Thomas and Ryan Williams, said: “We only really started developing our film division in early 2018 so seeing this kind of growth in such a short space of time is fantastic,.

“Thanks to the number of people we are able to reach and the total views figures we achieve, studios quickly realised that we are a credible outlet for their film content.

“That awareness has seen us move into working with talent which is a really exciting step for the business. Our focus is now on building on these foundations and to grow our profile across the film sector. Ultimately we want to become the first port of call for all major cinematic releases.”

The company, which started out with three employees, now has nine staff and is looking to move into offices in MediaCityUK.

Recent film campaigns delivered by the agency have included HellBoy, Warner Bros’ DC superhero movie Shazam! and Scott and Sid. Its next project will be with Daniel Radcliffe for The Playmobil Movie.

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