Rustlers appoints Manchester agency

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by Stephen Chapman

Micro-snacking brand, Rustlers, has appointed BGN, following a competitive pitch.

It comes as Rustlers implements a new brand campaign, created by Droga5 and brand identity from Brand Opus.

BGN’s role will be to relaunch its consumer website and also overhaul its trade presence.

“Our knowledge of brand allows us to really build upon the work done by Brand Opus and Droga5,” said Antonio Giansante, Managing Director at BGN.

“It’s great to have not only a strong brief but some great assets on which to develop the creative for both websites. This is an amazing opportunity to work with another household name”

Rustlers’ Better Than You Think campaign is intended to challenge consumer perceptions of the brand, promoting the message that its burgers are made with 100% British and Irish beef.

“It was clear throughout the selection process that BGN just got us. It was important to us that we selected a design partner who understood the brand and who could bring fresh outlook to both our brand and trade websites,” added Rebecca Simpkin, Brand Manager at Rustlers UK.

“Both have very different challenges, but BGN demonstrated a clear understanding of both sides of the business, whilst also showing a tremendous passion for the brand.”