Homeless charity rebrands through Dept

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Dept has revealed the new branding and website for Manchester homeless charity, Coffee4Craig.

It’s the first time in 7 years that the charity has updated its look, with the brief originally starting as an internal hackathon at the Manchester agency, before becoming a full rebrand. This was carried out pro bono.

“The project team reviewed Coffee4Craig as an organisation, and how its ambitions can be supported with its branding and web presence,” explained Jake Smith, Solutions Director at Dept.

“An opportunity for a full refresh was uncovered, facilitating operational cost-savings, and generating additional methods of donation through the use of digital channels.”

A new colour scheme and logo was designed, while the website features a more personalised user experience and a sliding donation scale to encourage interaction.

“Manchester has always relied heavily on a solid partnership approach; statutory services working alongside the charity sector and businesses to provide support to the most vulnerable. Dept’s involvement is an exemplary case of this synergy; the new website and branding amplifies our efforts, advances the organisation, and will help Coffee4Craig to make a greater impact,” added Hendrix Lancaster, Co-Founder of Coffee4Craig.

The website also needed to communicate the breadth of services to potential donors and underline that it relies on people volunteering time, as well as money.

“We wanted to help Coffee4Craig feel contemporary and relevant, both visually and by using common tools like Amazon Wishlists for items that make a difference to the homeless and PayPal donations, we’re using a language that today’s web users understand and react to,”  continued Smith.