Blackburn agency selected to deliver new online-only brand for Plumbs

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Blackburn agency 21Digital has won the contract to deliver a new website for home furnishing specialists Plumbs.

The website is for a new brand that's aimed at opening up a completely new market base for Plumbs.

Operating from its Preston HQ, Plumbs has traditionally provided its made to measure loose furniture covers, curtains and reupholstery products across the UK through a network of 120 consultants.

The new brand will operate entirely online, cutting out the need for home visits, and will use a completely new visual identity to attract a slightly younger demographic than Plumbs’ core customer base.

21Digital MD Sam Fletcher said: “The new brand and export website will aim to disrupt the industry with not just an innovative business model but a slick visual identity and content marketing strategy.”

Plumbs MD Sarah Page added: “We are very pleased to appoint 21Digital to work with us on this project. As an award-winning company, we know they have a fantastic track record in delivering success for projects such as this, and we really bought into their no-nonsense, results-focused approach to the brief.”