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Liverpool’s Mando creates new innovations for Confused.com

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Liverpool digital customer experience agency Mando has partnered with Confused.com on a new digital project.

The innovations will aim to improve the journey for customers when they get car insurance quotes.

Confused.com is the UK’s longest-running digital marketplace for insurance comparison and wants to provide quotes which require ‘as little effort as possible from the customer’.

The new projects will primarily be targeted at younger motorists, aged 18-24, who are predicted to make the biggest savings when shopping around.

Ian Finch, CEO at Mando, said: “We’re really excited to be working with Confused.com on digital projects. There’s a lot of synergy between our companies; Confused.com’s mission is to help take people from ‘confusion to clarity’ when navigating the insurance landscape. Mando’s mission is to simplify people’s lives.

“Getting a price on your car insurance tends to be a fairly drawn out process that none of us enjoy doing. So, we’re looking forward to making that easier for customers and removing some of the headache.”

Confused.com CEO Louise O’Shea added: “Seventeen years ago we created an entire market. We used tech to simplify a very real financial problem, taking a process that took hours down to just minutes. But now – and rightly so – we want the way we make decisions about our finances to be ever-more seamless, low effort and personal to us.

“Working with companies like Mando we’ll be able to take our services to the next level of convenience for people in the UK. And as part of a global group of digital insurance comparison marketplaces – the largest of its kind – we’ll bring this next-level convenience to people across the world.”

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